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This site has the following in the web site, "Les ofrecemos una amplia gama de servicios de bus discrecional." Our analyzers noticed that the web page also stated " Vea las alternativas que nuestra empresa ofrece con más de 30 años de experiencia." The Website also stated " Autocares Serrano ofrece el servicio de parking le permitirá aparcar su coche por semana, mes, semestre. Ubicados a corta distancia del aeropuerto y del centro de Elche, Autocares Serrano le ofrece un parking seguro y con la comodidad de su gran ubicación. Nuestro rent a car le ofrece una flota de modernos vehículos." The website's header had autocares as the most important keyword. It was followed by viajes, universidad de alicante, and tours which isn't as highly ranked as autocares. The next words the site uses is ser ferry. serrano was also included and will not be understood by search crawlers.